Seasonal flowers
Seasonal Flowers in July
July is summer in full. Sunflowers, hydrangeas, first dahlias, meadow flowers, garden roses — wide and saturated selection. The July challenge isn't availability but heat: bouquets need different handling than in winter.

Sunflowers are July's stars. Lasts 10–14 days in the vase, always right for birthdays and get-well bouquets. To avoid the classic 'sunflower bouquet' look, mix with eucalyptus and baby's breath — that softens the obviousness.
Hydrangeas in full glory — large heads in white, blue, pink, pastel green. Classic for summer weddings and statement bouquets.
First dahlias start in July. Decorative cultivars with large heads, pompon dahlias, single dahlias — huge variety. Peak in August/September.
Meadow flower mix: yarrow, daisies, lupins, bellflower. In July, natural bouquets feel especially right — matching the 'holiday summer' vibe.
Garden roses from the field — full scent, more character than greenhouse roses. Shorter vase life but more valuable in appearance.
Heat warning: July bouquets need cool water, more frequent water changes (every 1–2 days), location out of direct sun. Without that, the bouquet is dying within 3 days.
If you need to transport a bouquet (to the garden, picnic, outdoor wedding): wrap in damp newspaper, stems in wet cloth, max 30 minutes without water.
Weddings in July are usually outdoor — we recommend placing arrangements as late as possible and using water tubes for table arrangements, not just floral foam.
Frequently asked
- Which flower lasts longest in July?
- Sunflowers (10–14 days), hydrangeas (7–14), lilies (8–12). More fragile: garden roses and meadow varieties, both 4–7 days.
- Should I skip peonies in July?
- Yes. Peony season ends mid-June. In July they'd be southern-hemisphere imports — expensive and lower quality than May stock. Good July alternative: dahlias or double garden roses.
- How does my bouquet survive the heat?
- Cool water, change every 1–2 days, cool location (not above 22°C), out of direct sun, away from heaters (still applies in summer in some rooms). In emergencies, ice cubes in the vase water.

