Occasions
Valentine's Day Flowers
Red roses on Valentine's Day are a cliché — and that's precisely why they work. A gesture that doesn't need explaining. For something more personal, pair them with what your partner actually loves. For a full break from the cliché, reach for tulips, ranunculus or peonies.
February isn't an easy month for cut flowers. Peonies don't come until May, tulips have been available since January, ranunculus and anemones bloom too. Roses arrive year-round from Kenya, Ecuador and Dutch greenhouses — so giving roses on Valentine's Day means giving something flown in from the other side of the world. That's not a drama, just the reality of modern floristry.
Number matters, but not the way people think. A single rose is a strong, clear gesture. Three roses say 'I love you'. Twelve form the classic love bouquet. Beyond that the count is purely about visual impact — 50 roses look impressive but say nothing more than 12.
To break the cliché, go for a mix of tulips, ranunculus and soft greenery. Tulips are in full February season and look fresher than many imported roses. Ranunculus are the quiet queen of spring — their multi-layered, almost peony-like blooms bring romance without the rose default.
A request from us: don't order the morning of February 14. We buy Valentine's stock on the 13th at the Veiling Rhein-Maas auction — ordering Wednesday for Thursday delivery gets you fresher, more beautiful flowers than calling 30 minutes before delivery.
What we recommend against: supermarket pre-packed boxes. Those roses have been in cold storage since the start of the week, often re-packed twice. A rose from a florist's bucket, cut that morning, lasts three to four times as long in the vase.
Frequently asked
- How many red roses do you give on Valentine's Day?
- Classically twelve — the 'love bouquet'. A single rose is a strong, restrained gesture. Three say 'I love you'. More than twelve looks impressive but adds no extra symbolic meaning.
- Which alternative to roses works on Valentine's Day?
- Ranunculus in pink or peach is our most common pick — romantic without the default look. Tulips in a strong shade (pink, red, aubergine) feel modern and spring-like. Lisianthus for a soft, almost nostalgic register.
- Do Valentine's roses last longer than usual?
- No — roses last 7–10 days regardless of occasion. What matters: angled recut every other day, regular water change, strip lower leaves, keep cool.
- Can I pick up myself on Valentine's Day instead of having it delivered?
- Yes — we hold bouquets for in-store pickup. Saves the delivery fee and lets you hand it over in person. Reservation with a pickup window by February 13 is recommended.
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