White flowers

Hardly any colour carries as many meanings as white. In wedding floristry it stands for purity and new beginnings, in sympathy work for dignity, calm and farewell. In between lies a wide field: a purely white bouquet today reads above all as elegant and deliberately reduced — the favourite choice for anyone who likes things architectural and clear.

The range of white cut flowers is enormous: from the classic white rose to fragrant freesias and elegant callas, to lush hydrangeas and delicate gypsophila. We also count the many cream and champagne nuances — they make white bouquets warmer and softer, especially in autumn and winter.

White is the best team player in a bouquet: it lifts every other colour, calms strong tones and brings structure to wild mixes. Tone-on-tone with plenty of greenery creates the timeless “white & green” look that works from a single vase to a full wedding table.

A practical note from the workbench: white petals show bruising and age faster than coloured ones — fresh A1 stock makes a visible difference here. That is why we buy white varieties fresh at the Veiling every day and process them cool.